Privacy Policy

Last Updated: January 2026

Midland Eye ("we," "us," "our," or "Company") operates the website midlandeye.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using midlandeye.co.uk, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We collect information in the following ways:

How We Use Information

We use collected information for the following purposes:

Cookie Policy

We use the following types of cookies on midlandeye.co.uk:

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Midland Eye contains links to external websites, including casino operators, gaming platforms, and affiliate partners. We are not responsible for the privacy practices, content, or security of these third-party sites. We strongly encourage you to review the privacy policies of any external website before providing personal information.

When you click a referral link to a casino or gambling site, you leave our website and enter the third party's domain. Any data you provide is governed by their privacy policy, not ours.

Your Rights

Under UK data protection law (including the UK General Data Protection Regulation), you have the following rights:

If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws. Contact us to exercise these rights.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:

Email: privacy@midlandeye.co.uk
Website: midlandeye.co.uk

We aim to respond to all requests within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).


This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify users of significant changes via email or prominent notice on our website.